- University of Groningen
- Groningen
- Dottorato
MSc Marketing The MSc Marketing at the University of Groningen in the Netherlands is an education in research-based marketing . Students enrolled in this education programme gain an understanding of why a customer relationship strategy increases consumer loyalty and the best ways for a business to market and position a product or service. Consumer behavior is a crucial aspect of creating marketing strategies, as is the knowledge of instruments which can be used to identify consumer needs in the market . The 1-year Masters in Marketing at the University of Groningen consists of a choice of two 1-year profiles: Marketing Management and Marketing Research. Students can choose one or can complete both in 18 months. Education courses which are completed within each program include: Strategic Marketing Customer Management Marketing Research Methods Upon completion of the Masters Marketing , graduates are able to pursue careers in various marketing positions, including as customer relations manager, product or brand manager, market researcher, market intelligence expert, or marketing database analyst. Graduates may also choose to continue their marketing education toward a PhD degree.
